1964 Ford Falcon
- Oct 16, 2014
1960 brought the start of a new decade and the after effects of the 1958 recession. American families were recovering, but still wanted something frugal, yet realistic.
Sure the Volkswagen Beetle was small and cheap, but it was underpowered and quite Spartan. Enter the Ford Falcon for 1960! Ford had jumped onto the compact car bandwagon after seeing the likes of the Rambler and Studebaker Lark perform well in the marketplace. Leave it to Ford to outshine the competition and go above and beyond with the Falcon. For the first time, Ford buyers could get a compact car that offered something for everyone. The Falcon had a wealth of cargo capacity, seating for 5 to 6 people, a variety of body styles and options; and the Ford name on its side. In a 1960 Ford publication, the question of "...is the Falcon an economy car?" is asked, to which the answer is "If by economy car you mean one that saves you substantial money - it certainly is!"